Chilton skis mindfully handcrafts both locally salvaged wood and space-grade composites into rad, sustainable, hard-charging skis.
I was approached by Triple Tree to design branding and a landing page for Chilton Skis, a ski manufacturing start-up based out of Missoula, Montana. The main object of the project was to run a successful Kickstarter, and they were looking to us to build the campaign that would raise the $28,044 to bring Chilton to life. After speaking with the founder we solidified a direction that would be distinctly Montana, and that could represent such a unique company.
After taking the time to learn Chilton’s core brand values, we designed in the style of its roots, philosophy, and future ambitions. Our focus was on striking video that demanded attention and on minimal design that deserved attention. Crucially, we brought the Chilton brand centerstage throughout.
Keep it Cool
Bold, striking visuals and a minimalist approach to the brand was key to getting their ideas across in an easy to understand manner. We also felt the tone of voice for the brand needed to match the energetic and enthusiastic personality of the founder. We created lots of assets and video to help support the personality of the brand. It was important for people to see Chilton as an approachable company, not a stuffy old ski company.
CHILTON SKIS BRANDING PACKAGE